Inventory optimisation for fashion is a top priority for leaders. The inventory if not managed well, can break any fashion business.
We are at a critical juncture. Many fashion brands and retailers globally are facing challenges of managing their full price sell-throughs, reducing inventory pile up, and managing markdowns. Apart from the business metrics of revenue and profits, as an industry, we are responsible for minimising the carbon footprint in the world by doing more with less.
In other words, understanding true demand is key to learn and improve. Continuous improvements call for learning from the past apart from using technology to predict the future. In this edit, we look at a fundamental metric for assessing the performance of products. The inconsistencies in measuring True Demand™ and how it impacts all inventory optimisation actions. Take a look at the original article on this topical subject here.